Color is like a language; it’s one of the most basic means of communication. To achieve the best results in use of color, it must be understood as well as experienced. In this presentation, participants will be introduced to the basic dynamics of color: its principles, fundamentals, psychology, and applications. Feras Irikat, Director of Design and Marketing for Lunada Bay Tile, will examine the impact of visual system, light, and texture on color in the design environment. Feras will present the basics of color theory and psychology, followed by an engaging discussion on how to decode colors down to their original DNA.